
Premier Tailor LLC Summer Intern 2022
I had the privilege of immersing myself in the dynamic world of luxury fashion marketing as an intern at Sartoria Premier Tailor LLC in Mongolia. I was tasked with overseeing the introduction of esteemed European luxury brands such as Zadig&Voltaire and Clive Christian into the Mongolian market, as well as managing the marketing operations of its multi-brand concept stores in Shangrila-Mall, a high-end luxury mall in the vibrant capital city of Mongolia.
ISAIA Store
ISAIA is an Italian menswear brand renowned for its impeccably tailored suits, vibrant colors, and distinctive sartorial details.
Ame Concept Store
Ame Concept Store is a women’s multi-brand store in Mongolia that officially distributes pieces from Dior, Gucci, Balenciaga, Celine, Zadig & Voltaire, Dolce & Gabbana and Saint Laurent.
Quinto Concept Store
Quinto Concept Store is a men’s multi-brand store in Mongolia that officially distributes pieces from Dior, Gucci, Balenciaga, Celine, Zadig & Voltaire, Dolce & Gabbana and Saint Laurent.
Premier Tailor Store
Premier Tailor store is an upscale tailoring company with custom-made coats, suits, tuxedos, and shirts made with the finest materials from Italy, South Korea, Belgium, and England.
For the Ame & Quinto Concept stores, I aimed to present a refreshing concept to our customers. I sought to introduce innovative ways to showcase items that were not being sold and integrate them with new arrivals. My goal was to enhance customer engagement and bring a new level of creativity to the store's digital presence and to its followers.
By experimenting with different visual elements such as color schemes, layouts, and typography, I was able to create Instagram stories that not only effectively showcased the store's clothes and accessories but also stood out in a crowded social media landscape. Through my efforts, the store experienced a significant increase in brand visibility and customer engagement on social media
Recognizing the high potential of Instagram stories as a powerful marketing tool during my internship at Premier Tailor LLC, I wanted to conceptualize and design a series of engaging Instagram stories that effectively showcased the store's clothing and accessories.
See more of my content creations for Premier Tailor LLC