Binderiya Batsaikhan
Based in New York, USA
Brand Strategy | Creative Marketing | Social Media
PORTFOLIO
PORTFOLIO
Welcome to my digital portfolio
Binderiya (Bindy)
Business & International Studies Double Major
My passion lies in the transformative power of fashion, digital storytelling, and creativity.
I've immersed myself in the world of luxury retail, contributing to the branding and marketing strategies of renowned brands.
From managing social media content creation to orchestrating store openings and crafting innovative campaigns, I bring a unique blend of creativity and strategic acumen to the table.
Who am I? What are my Interests?
As a business and international studies student with a focus on marketing, I am exploring strategies to reshape the global fashion industry in my senior thesis, "From Exploitation to Empowerment: Third-World Perspective Reshaping the Global Fashion Paradigm."
The current paradigm relegates the developing world to invisible raw material suppliers and factory laborers; moreover, developing nations are not recognized as empowered creative collaborators.
My interdisciplinary academic journey cultivates an understanding of global economic systems and marketing strategies, fueling my passion for driving positive change by leveraging business insights.
Click below to learn more about my senior thesis research paper
Venturing beyond the familiar, my study abroad in 2023 in the Pink City of Toulouse, France catalyzed an intellectual, creative, and personal flowering within me
Immersing in the vibrancy of French culture through my homestay, coursework at Toulouse Business School, and explorations of art, cuisine, fashion, and joie de vivre, I emerged with expanded perspectives. Having navigated the twists and turns of adapting to a new culture, I grew more open-minded, curious, and intrepid.
Toulouse awakened in me an aspirational global consciousness that will chart my future course. This odyssey of self-discovery stands as a defining moment of transformation.
My Time in the Pink City: Toulouse, France
Click below to watch my personal YT channel video I filmed during time abroad
Bienvenue to a tapestry of experiences defining who I am and aspire to become
Sustainable Cashmere & Ethical Practices Enthusiast
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Sustainable Cashmere & Ethical Practices Enthusiast |
Zingale Big idea Competition
Recognizing the imbalance in profit distribution among industry actors, I embarked on developing a detailed executive business plan for a sustainable cashmere brokerage company, BleuCiel.
This innovative concept eliminates the excessive middleman, providing nomadic herders with fair play in the cashmere supply chain while addressing environmental concerns such as overgrazing in the grasslands of Mongolia.
Achieving first place out of 20+ contestants in the competition, BleuCiel not only secured its position as a sustainable cashmere brokerage business but also became a testament to my deep understanding of luxury cashmere marketing and B2B cashmere business operations.
<- Please click on the picture to see my winning presentation slides
From my past experiences I learned how important teamwork, collaboration, & unique
perspectives are to achieve success in my work
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With ISAIA Store Manager
Premier Tailor LLC Summer Intern 2022
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Women Economic Forum
VP of Women in Business Club
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With Photography Team Leader
Premier Tailor LLC Summer Intern 2022
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With Marketing Team
Premier Tailor LLC Summer Intern 2022
